Importance Of Data Mining In Today’s Business World

What is Data Mining? Well, it can be defined as the process of getting hidden information from the piles of databases for analysis purposes. Data Mining is also known as Knowledge Discovery in Databases (KDD). It is nothing but extraction of data from large databases for some specialized work.

Data Mining is largely used in several applications such as understanding consumer research marketing, product analysis, demand and supply analysis, e-commerce, investment trend in stocks & real estates, telecommunications and so on. Data Mining is based on mathematical algorithm and analytical skills to drive the desired results from the huge database collection.

Data Mining has great importance in today’s highly competitive business environment. A new concept of Business Intelligence data mining has evolved now, which is widely used by leading corporate houses to stay ahead of their competitors. Business Intelligence (BI) can help in providing latest information and used for competition analysis, market research, economical trends, consume behavior, industry research, geographical information analysis and so on. Business Intelligence Data Mining helps in decision-making.

Data Mining applications are widely used in direct marketing, health industry, e-commerce, customer relationship management (CRM), FMCG industry, telecommunication industry and financial sector. Data mining is available in various forms like text mining, web mining, audio & video data mining, pictorial data mining, relational databases, and social networks data mining.

Data mining, however, is a crucial process and requires lots of time and patience in collecting desired data due to complexity and of the databases. This could also be possible that you need to look for help from outsourcing companies. These outsourcing companies are specialized in extracting or mining the data, filtering it and then keeping them in order for analysis. Data Mining has been used in different context but is being commonly used for business and organizational needs for analytical purposes

Usually data mining requires lots of manual job such as collecting information, assessing data, using internet to look for more details etc. The second option is to make software that will scan the internet to find relevant details and information. Software option could be the best for data mining as this will save tremendous amount of time and labor. Some of the popular data mining software programs available are Connexor Machines, Free Text Software Technologies, Megaputer Text Analyst, SAS Text Miner, LexiQuest, WordStat, Lextek Profiling Engine.

However, this could be possible that you won’t get appropriate software which will be suitable for your work or finding the suitable programmer would also be difficult or they may charge hefty amount for their services. Even if you are using the best software, you will still need human help in completion of projects. In that case, outsourcing data mining job will be advisable.

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Get Rich With Forex – 3 Steps Towards Your First $1,000 Trading Currency With Forex

If you’re reading this article, then you already know how difficult and costly Forex currency trading can be.

In fact, most people will tell you that comparing Forex to the stock market is like comparing the complex Japanese number puzzle, Sudoku, to a children’s coloring book. However, I’m here to tell you that this is NOT the way it is… At least, if you know what you’re doing.

Believe it or not, the Forex market can be very simple and easy to manipulate. As you continue reading, I’ll be outlining the basic process you’ll need to take to start earning money with Forex.

Okay? Alright!

The Obvious First Step You Need to Take Before You Make a Dime

First things first, you’re obviously going to need to find a broker to open a trader’s account with.

That’s not so hard, right? First step done! All you’ll really need to do is fill out some paper work…Don’t be intimidated!

Remember, your broker is there to help you, and you’re paying them commissions to do so, don’t be afraid to use what you pay for! Most brokers will be more than eager to help you fill out the appropriate forms with the appropriate information. Next your application will (hopefully) be approved, and THEN you can start funding your Forex account.

What You’ll Want to Know From Your Broker BEFORE You Start Trading

You’ll want to talk to your broker about what to do with the money you want to invest in currency.

Decide on a Leverage Ratio – For example, before you do anything else you’ll probably want to decide on a leverage ratio for your broker to trade. Basically, leverage is a ratio used to measure the level of risk/reward in a trade. It’s sort of like betting…There’s 10:1, 20:1, 50:1 and even 100:1 leverage ratios that you can use in your trades.

Just remember that a higher leverage means a higher potential for loss…But it can also mean you make more money! If you’ve got enough money that you can be risky, then a high leverage is usually recommended.

Pick Currency Pairs to Focus On – Alright, now that you understand leverage and what it means for you, now we can talk about currency pairs! This is the fun part! Basically, all trades are formatted and identified the same way…Using currency pairs.

For example, in the currency pair EUR/USD, the EUR would be the BASE currency, where as the USD would be the COUNTER currency. Remember that, order is very important. In the above example, you would be measuring the European Euro in terms of US Dollars. If you were to make this trade, you would want the Euro to have a HIGHER monetary value than the US dollar.

Hopefully that makes sense.

You can pair any currency, just remember that the Base comes first, and the Counter comes second. The order is VERY important and if you mix them up it will cost you money! You won’t be trading what you think you are!

Congratulations! You now have a basic background on Forex that’s enough to get you started…Although I still encourage you to try and learn more if you can.

Warning! Do NOT Buy a Forex Trade Bot!

If you’re starting out trading Forex, then almost everyone and anyone that you talk to online will tell you to go out and buy this Forex bot, or that Forex bot…But I’m here to tell you that you’re wasting your time and money with such systems.

Why?

Because all currently ‘Forex Trade Bots’ are based on PAST trades. That means that they simply can NOT remain accurate in the long haul.

There are only 2 or 3 TOTAL systems on the market today that I would ever recommend anyone spend money on, and I’ll tell you about those now…But you have to promise to do your due diligence before you spend any money!

If you really want to get into Forex, then I really recommend that you NOT buy any of the conventional “back tested” Forex bots. They’re simply not accurate or consistent.

Is It Still Possible to Automate REAL Forex Growth?

Short answer, yes! It is! But you have to know where to go and what to do once you get there. Fortunately, I’m just the guy to let you in on the secret to automation of consistent growth.

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Obtaining A First Mortgage For Investment Property

As the name implies, a first mortgage for investment property is simply the first loan that is issued for the property. When you purchase a piece of real estate, the loan that you receive as financing is also known as a first mortgage.

Before you apply for a first mortgage for investment property, it’s a good idea to obtain a copy of your credit report and confirm the accuracy of the information listed therein. Every 12 months, you are entitled to receive a free copy of your credit file from each of the three credit reporting agencies, including Equifax, Experian and TransUnion. The best way to choose a lender for your first mortgage for investment property is to shop around. Compare interest rates, required down payments and other loan terms in order to find the best fit.

When you speak to a lender regarding a first mortgage, they will explain the required down payment, invite you to fill out a loan application, access your credit file and possibly even provide you with a loan decision within hours. In most cases, a lender will require a down payment ranging from 20-35% for investment properties. Depending on your credit history, you may be asked to pay a slightly higher down payment than average. Because the purchase will not be used as a primary residence, the loan term will likely be shorter than a traditional mortgage.

When it comes to a first mortgage, every lender will require that a title search be performed on the property prior to approving a loan. A title search can be performed by a licensed attorney specializing in real estate and is beneficial for making sure that there are no judgments, liens or back taxes on the property. In addition, a title search will confirm the identity of the property owner and will ensure that the seller has the full right to deed the property to a new owner.

While shopping for a lender, most investment property buyers will apply with more than one lending institution. Although it is widely known that multiple credit inquiries in a short period of time may lower your credit score, applying for a mortgage is slightly different if the inquiries are made close together. The reason is because lenders expect that you will apply at multiple locations and may, therefore, not let recent inquiries for a mortgage loan deter them from approving your application for a first mortgage for investment property.

A first mortgage for investment property will be more likely to be approved if the hopeful buyer can provide an appraisal confirming the market value of the property. A loan is even likelier to be approved if the property is being sold for below market value, which will result in instant equity. These factors, combined with an appreciating market and a large down payment will increase your chances of being granted a first mortgage for investment property.

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How To Choose A Home Loan

Finding the best loan means that you will have to look and see which one best fits your particular situation. Since people have different ideas about buying a home, you will need to look around and find one based on your needs. Here are some different home loan types to help give you an idea of ​​what is available.

Probably before you do anything else, it would be a real good idea to sit down and figure out just what you want to do about your house. Do you intend to stay there the rest of your life, just a few years, or perhaps as many as 15? After that, then what are your goals relating a house? If you are planning on selling and buying another one, will you want a larger one or a smaller house? Also, try to get an idea where you reasonably will be financially at that time. Each of these aspects will help you to plan more accurately and help you determine what kind of mortgage you need.

All home loans will fall into one of two categories. It is either a fixed rate mortgage or an adjustable rate mortgage. Fixed rate mortgages (FRM) means that your payments and interest stay the same without any changes. The adjustable rate mortgage (ARM), on the other hand, will have a fixed rate for part of its term, and then will go to an interest rate that changes either monthly or annually. This also means that your payment changes, too, with the current national rates.

Short Term Plans

If you have short plans for buying and selling your new home, then there are some home loans that will be better for you than others. A balloon mortgage gives you the advantage of low payments because, while it is based on 30 years, it will become due after 5, 7, or 15 years. Being that an ARM changes with the market, it will be lower than an FRM, and should be rather stable for the short term. The balloon payment will be due at the end of the year you choose, but you can sell it before that time comes. If you change your mind about selling it though, then you will have to refinance it at whatever the current interest rate is at the time.

Long Term Plans

Buying a house for the long term means that you want the best program for that, as well. Many people got ARM's so that they could buy a larger house, but then they take the risk that the rates will not rise too high after the adjustable rate portion kicks into operation – or else they plan on refinancing. You should determine whether or not to use an ARM if the current interest rates appear to be somewhat stable. Of course, there are no guarantees, but an FRM will definitely provide a hedge against it.

In the long haul, though, you can always refinance – no matter what you have. Costs will need to be considered before you do, and it will be easier to sell if you allow equity to be built up in the house (avoid creating negative equity). Home loans need to be researched carefully to find the best deal. Also watch out for early payout penalties, which actually penalize you for being thrifty enough to pay it off early.

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The Fundamentals of IOS and Android Application Testing

Today the reach of customers have broadened from PC’s to mobiles and in lieu of this it makes mobile application testing very essential. iOS and Android apps have paved way for the mobile genre. They have tremendous applications that attract a customer but at the same time while users enjoy the apps, how easy is it to test the iOS and Android apps?

It becomes very challenging for the testers to test iOS and Android apps as the users lay down unique expectations and they have to test in accordance. Challenges in mobile app testing could range from Device Variation to Tools availability to Network Bypass etc. Many third-party applications compatible with advanced mobile phone versions are also unveiled. All these underlined by concern for performance and user acceptance demand foolproof and comprehensive mobile application testing. A thorough understanding of applications put for testing is a perquisite. Check whether it is developed in-house or by third party.

iOS app testing

iOS are operating systems used majorly in mobile technology, such as smart-phones and tablets. They have smooth designs and seem to be very user friendly. iOS app market is a hit in the technology market and is often in the news for good. All the iOS app testers are aware that testing an iOS app is different than testing any other app because it is a closed operating system. iOS testing also intervenes with development which makes it all the more challenging to perform testing. But certainly there are measures that can make iOS testing easier:

  • Consider Fragmentation
  • Be strict for Privacy
  • Opt for Beta-testing

Tools that are best for iOS app testing can be listed as below:

  • Frank
  • iOS UI Automation
  • iOS Driver
  • KIF or Keep It Functional
  • Appium
  • Calabash
  • Monkey Talk

Android app testing

Android application testing is too complicated due to the diversity in devices which is a major challenge of mobile app testing. Here, unlike iOS, the differences in variety of screen sizes, capabilities and limitations are precise because each device is unique to the other. The testers are familiar with the fact that compatibility is a huge constraint because mobile apps can be set up across several devices. One of the easiest ways to make Android app testing light on the brain is to avoid complex structures and segment them into smaller steps.

Try the below tools to enhance your Android app testing

  • Robotium
  • Monkey Talk
  • Selendroid
  • Appium
  • Calabash
  • The UI Automator
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Discover The Best Way To Shop For A New Car Loan

Shopping for a new car when your old one is about to give up isn’t most people’s idea of a good time. It’s not deciding what kind of car you want that’s the problem. Most people are able to think seriously and be realistic about what kind of car they can afford to own. They’ll happily settle for a sedan, even if they dream of a sports car.

However, your credit might get in the way. If you’ve got less than great credit, car dealers can make you feel like a second class citizen. They don’t want to take the risk of selling you the car you need, so they steer you towards other, less desirable models. They don’t want to waste their time on you if you are not going to qualify for financing.

Very few people have perfect credit these days. There’s always an occasion where you miss a few payments on a credit card or other bill, or get laid off from your job and have to put off the least vital bills. However, even if things are now different and you can deal with your financial responsibilities, you’ll still have that black mark on your credit.

Credit bureaus can keep the information about those missed payments on your record for a long time. When you start investigating your options for financing your new car, they’re sure to turn up. This means that you’re on the defensive, and have to relive the period when you weren’t able to live up to your responsibilities. It’s necessary for you to explain to the dealership what happened, why you weren’t able to make those payments, and to justify your ability to make them now. Here’s some information to help you do this more easily.

The first thing you should do is realistically figure out how much you can afford for your new car payment. Don’t make the mistake of being too optimistic about your ability to save money or reduce expenses. Buying a new car shouldn’t affect your quality of life. If it’s necessary to stretch your budget that thin, you should put off getting a new car until things improve.

When you are realistically figuring out your budget, remember that cars do not drive on air. You will need to put gas in them and it would be a good idea to set aside money every month for maintenance like tires, oil changes, etc.

Also, it’s important to retain a good sense of reality in regards to how much you’ll get when you trade in your car. You probably won’t get the blue book price. For instance, if your car is worth $6000 as a trade in, realize that this is only $6000 off the sticker price of the new car. If you receive a discount on the sticker price (rarely do people ever pay the sticker price!), you probably won’t get as much for your trade-in. Sometimes the amount that the dealer discounts your trade in turns out to be the same as if you’d paid the sticker price in the first place.

However, should you be able to work things out with your dealer and arrive at a fair price, you still need to shop for a new car loan. Even if you’re getting a good deal on your trade in vehicle, you’ll almost certainly need to borrow money to buy a new car. What kind of loan you get is almost as important as picking out the car.

If you happen to have a good credit rating, you can often get a good deal on your new car financing through the dealer. They’ll use the manufacturer’s lending resources to help find you the right financing. The best deal you can get is a zero percent finance rate. There’s no interest with a zero percent rate. You can also get one point nine or two point nine percent interest rates, which are a lot better than you can get through most other lenders. Therefore, if you can get a good deal through the dealer, you should probably go for it.

However, those with less than perfect credit may need to look at other options for their new car financing. You may be able to find attractive loan programs through other lenders. These programs are designed for people with a few credit problems. You can even get loans designed for people with very poor credit or even those who’ve filed bankruptcy. However, you should be careful with these kinds of loans. Slipping up with them can put you in line for lots of fees and penalties, and the interest rate is going to be higher because they will consider you a higher risk.

Remember, when you buy a new car, shopping for the right car loan is just as important as picking out the perfect car. If you go with the first financing you’re offered, you may find yourself paying several thousand dollars more than you would have if you had bothered to shop around. Don’t underestimate the value to you of getting the right financing. There’s an option available for you, no matter what your credit history looks like.

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Role of “Options” in Real Estate Investment

A common question asked by many beginning in the business is; "What really are my options for real estate investment?" Although we do not have the space here to outline all the opportunities here, we can address "options." Options are a little used, but highly effective investment technique in transactions where they can meet the needs of both the buyer (or optionee) and the seller (or optionor). , the legal right to purchase a property at a predetermined price and time. This produces constructive equity in the property for the optionee. As you recall, real estate is a "bundle of rights". These rights can be separated and sold one at a time. Therefore, an owner can sell the right to purchase to another person. By agreeing to an option, a property owner gives the other person the exclusive right to buy the property at the price and terms stated in the option.

The basic concept of options opportunities is that a seller (optionor) can rid himself or herself of the headache of operations, operating liabilities and management activities. The optionee can undertake the unwanted obligations and in so doing can make decisions that will produce greater value in the near future, which in turn will allow the optionee to either sell their position for a profit or exercise the option and simultaneously sell the property to another buyer at a profit.

Typically for an option to be profitable, the optionee must either improve the operation of the property or physically improve the property such that it has a higher market value. Options are not used very often, but are a valid technique for transacting business. Perhaps the reason most optionees enter into this type of relationship is that they can do so for less out-of-pocket cost than making an outright purchase.

In any case, where the needs and wants of both parties are fairly represented and satisfied, profiting from real estate is a powerful way to build equities and wealth quickly. Options, like all techniques, can be used in a small proportion of possible transactions and can produce generous profits. The trick, as always, is to know how and when to use them. Good luck in your career.

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Welding Jobs: Ideas You Can Use At Home To Make Money Welding (No Boss While You Make $100,000)

What if you could make $100,000 a year welding from home?

What if you could make even an extra $500 a month from home, using your current skills? If you are a welder with basic welding skills and you are between jobs or you are being under paid in your current job, it might be worth your time to read this article – let’s think outside the box for just a minute on how you can make money welding from home.

From Home Welding # 1:

Teaching or tutoring any skill is a very profitable business. In any town of any size you’ll see at least one tutoring business in a strip mall brick and mortar location. In that same town will be at least a dozen other tutors working from home, making good money.

Yes, most of the time they are tutoring math and reading to students. Lean back and think about what skills you have that can also be used in a tutoring business you can set up and milk cash from, like milk from a cow.

Let’s say you are good enough with TIG to weld razor blades or pop can butts.

If you can teach a non welder to operate a TIG torch good enough to go on and practice on their own at their home in about 3 hours of your hands on theirs – they will pay up to $100 an hour for 3 hours of TIG instruction. Just 2 students a day would bring you $100,000 a year. If you think I’m kidding I’m NOT! There are many reasons why education is so valuable – and that includes intense, focused tutoring in welding.

6G pipe welding is the highest paid of all welding certifications – most 6G welders make $100k to $300k a year – and demand is crazy. However, if you are a 6G welder and you want to stay home, you can set up and teach 6G in your garage. Let’s say you do this with 7 students, each paying you $10,000 for a 3 month course. Yes, they will pay it – especially if you show them how they will have more time with your hand on theirs (the #1 secret to learning 6G fast).

From Home Welding # 2:

I was in Palm Springs the other day. I have been in and around the trades for 30 years… and when you see a tradesman’s truck and it is late model without dents or many scratches, clean, organized and well equipped, it means (99% of the time) that guy is making money.

I pulled up to a light behind just such a truck – “Joe’s BBQ Service and Repair.” That’s it – that is all Joe does. He will weld cast aluminum or steel. He’ll clean and polish. He’ll replace a burner or a control. OR he’ll buy your old unit and sell / or sell you a new one.

Yes, you need a town with a lot of high end BBQs. Other than that, go get it.

From Home Welding # 3:

Large steel cut outs. In art of all kinds, size matters. For example, 20 years ago we purchased two 4′ long coat racks – each is a piece of 1.5″ x 1.5″ x 1/8″ angle 4′ long with 6 horse shoes welded to the angle to hang the coats.

On the horizontal surface of the angle is welded a scene made of 7 horse and 7 tree cut-outs. We paid $185 for each of these 20 years ago… that would be about $300 a piece in today’s dollars.

The problem with you making these is that the 14 cut outs on each unit are too small too many to cut by hand – you need a computerized plasma table to make these.

Here is where the magic of size makes all the difference.

The artist who drew the cut outs on our coat rack was good. Each of the 7 horses is different and beautiful, as well as the trees. Any – or all of these – cut outs can be scaled up with chalk onto a sheet of say 4′ x 8′ x 3/16″ steel. Now, all you need is a plasma or an oxy torch to create the large version.

What would a horse cut from a 4′ x 8′ sheet sell for?

$300 to $700. It would depend on where you are and how you market it. Marketing is a large part of any business. Good marketing is not hard – you can do it.

You can see, if you could get a “business pipe” full of inventory and sales and you were delivering 2 horses a day, you could easily make $100k. The other major opportunity with big cut outs is gates. The key to all of this stuff in the art category is beautiful line drawings. If you are not an artist, hire one on the condition that they sign the copyright to you.

There are endless ideas to utilize even your most basic welding skills from home to make an excellent living or just extra money. The trick is:

Step A:

Find what will work best for you.

Step B:

Write out a simple plan of attack. Don’t put the cart before the horse. Many small businesses fail because the owner gets all wrapped up in the details and loses site of what is important. Here is what is important: Don’t spend money – MAKE MONEY!

Step C:

The first rule of business is to GET NOTICED. That is also the end goal of all marketing – once you have enough eyeballs on you, you will succeed. The common mistake is to leave marketing for last while concentrating on every little rule and piece of paper. A business license will do you no good if you don’t make money! Save your money and get it (if you really need one) when you make some money. Towns and cities will simply say, “do you have a business license?” When they ask, say: “I’m getting one now.”

Conclusion:

You are blessed to live in a country where you can go from nothing to something in a hurry. However, to get anywhere in a hurry requires running hard. You’ll never regret it.

What should you do next?

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Fundamental Information Regarding Colon and Rectal Cancer

Colon is the division or portion of the digestive system wherein the waste matter is hoarded. The rectum is the last part of the colon near the anus. Jointly, they form the long, muscular tube which is called the large bowel or large intestine. Cancers of the rectum and also the colon are growths coming from the internal wall of the big intestine. Benign tumors arising in the big intestine are known as polyps. Malignant tumors of the big intestine are identified as cancers.

Benign nodules do not attack nearby tissue or scatter to some parts of the human body. Benign growths can be removed easily during colonoscopy and they are not critical. If benign growths are not detached from the big intestine, they will become cancerous. Majority of the cancers in the big intestine are supposed to arise from polyps. Cancer of the rectum and also the colon can attack and injure the nearby organs as well as tissues. Cancer cells will also scatter and break away to other portions of the human body, like the lings and liver wherein the new tumors are formed. The scatter of the colon tumor to remote organs is known as metastasis. After metastasis has happened in colorectal tumor, a comprehensive treatment of the malignancy is doubtful.

Internationally, malignant neoplasm of the rectum and colon is the 3rd primary cause of tumor in males and the 4th primary cause of tumors in females. The incidence of colorectal tumor varies worldwide. In countries wherein the people have taken up western diets, the occurrence of colorectal tumor is increasing.

Factors that add to the person’s danger of colorectal tumor include elevated fat intake, family record of colorectal polyps and cancer, the incidence of polyps in the big intestine, and constant ulcerative colitis.

Symptoms of colon tumors are nonspecific and numerous. They include weakness, fatigue, briefness of breath, narrow stools, diarrhea or constipation, change in bowel practice, red or dark blood in the feces, weight loss, cramps, abdominal pain, or bloating. Other situations like spastic colon, peptic ulcer, and ulcerative colitis are some symptoms of colorectal cancer.

Symptoms for colon cancer differ according to the location of the tumor in the big intestine. The right colon is large and cancers here can grow into big sizes before they cause abdominal signs. Usually, right-sided tumors can cause anemia because of the gradual blood loss over a long duration of time. Anemia causes weakness, fatigue and shortness of breath.

Left colon is slightly narrower compared to the right colon. Hence, tumors in the left colon possibly cause the complete or partial obstruction of the bowel. Cancers which cause partial obstruction of the bowel may cause signs of constipation, diarrhea, narrowed stool, cramps, abdominal pains and bloating. Dark red blood in the stool can also be indicative of a growth adjacent to the end of the rectum and left colon.

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End Your Speech With a Punchline!

Have you ever been to a talk and were left feeling flat – like the speaker left you wanting more? On the other hand, have you been to a presentation where the speaker left you inspired, wanting more and excited to sign up for whatever they had to offer?

I’m willing to bet that the way the speaker ended their speech made a big difference.

Beginnings and endings are important! How often have you heard a speaker that has a great opening and by the time they get to the ending they fizzle out? Speakers sometimes get to the end of their time and have no idea how to end their speech so they ramble on or just thank their audience. To be remembered, I strongly encourage you to finish your speech with a joke, a pithy phrase, a quote that you want the audience to tuck away in their mind as something memorable. Always leave the audience on an upbeat note.

One of the mistakes often made is when speakers spend all their time on the beginning of their speech and give very little attention to their ending – reverse that and you will notice the difference. Spend at least 10% of your speech time on your conclusion and tying your earlier points together. For example: with a 30 minute speech use 5 min on the opening, 15 minutes on content and 10 minutes on the wrap up and ending.

Consider some of the speakers that you have listened to – which ones do you remember the most? Usually the ones with compelling endings to their speech. What did they use to end their speech? A joke? A funny story? A memorable quote?

Consider some of the speakers that you have listened to – which ones do you remember the most? Usually the ones with compelling endings to their speech. What did they use to end their speech? A joke? A funny story? A memorable quote?

5 Reasons to use a Powerful Speech Ending:

  • A powerful ending sends your audience off with excitement and purpose.
  • A powerful ending is a sign to the audience that they may now applaud.
  • A powerful ending gives your DJ a clear sign to start the exit music.
  • A powerful ending keeps you top-of-mind longer.
  • A powerful ending motivates your audience to take action.

If you include a powerful call to action in your powerful ending, the audience will be running to the back of the room with their wallets out to buy your product or sign up for your program.

If you have a powerful ending, the audience will keep that in mind as they leave. Use your final words to turn your audience to your point of view and tell them what action you’d like them to take next. End your speech by using motivational words that inspire your audience to stand and applaud.

As Mark Twain said: “The difference between a word and the RIGHT word is like the difference between the lightning bug and the lightning.”

Be the lightning!

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